Monday Morning Perk-Up [CTA Love Connection]

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Mmmmmm.... Hunky Tuesdays on R.O.C.K. on the CTA

A must-click for pics like this...

EVIDENCE - pic of defaced "How are you healthy?" ad

From the LifeLube Situation Room - THIS JUST IN

So we have photographic evidence of our ads that are being systematically defaced on CTA buses. Yesterday, an agent driving on Lake Shore Drive heading south snapped the below pic with his iPhone. You will notice the red tape expertly covering up the words “gay sexy healthy" that are supposed to be under the LifeLube logo.

Today, the Sun-Times published a piece, "Bus ads promoting healthy gays defaced." There is a rather lively, ignorance/hate heavy, conversation going on there in the comments section. Take a peak and weigh in.

Learn more about the campaign here.

Makin' lemonade

So, LifeLube has gotten a bit of press around the "How are you healthy?" ad defacements on the CTA. And by all accounts, it has been positive and has helped propel our message of holistic, assets-based health and wellness for gay and bi men further and farther.

Which is fabulous.

We linked to the Chi Town Daily News story the other day:

"Someone aint havin' the words Gay, Sexy and Healthy in the same sentence."

We just learned that HuffPo Chicago picked up the story here, and NBC ran an item as well, "Gay and Sexy Cover-Up."

Someone aint havin' the words Gay, Sexy and Healthy in the same sentence

[So, yeah, our cute "How are you healthy?" ads aren't so well-loved by everyone...]


Gay ads defaced on CTA, by BY ADRIAN G. URIBARRI on Chi Town Daily News

The words are carefully carved out, with scissors or a sharp blade. At times, they are covered with tape. The goal of the handiwork, health advocates say, is clear: Take "gay, sexy, healthy" out of public view.

The phrase, part of advertisements throughout the Chicago Transit Authority, has been disappearing from buses and trains. Gay-health activists, who helped fund the campaign, say they don't know who is defacing the ads, but they call it a blatant sign of intolerance.

Read the rest.

CTA - Gay, Sexy, Healthy

Our friend Michael Lehet snapped this pic a few hours ago of a 147 bus with one of LifeLube's perty new "How are you healthy?" ads... Makes LifeLube moist! You can also seen them on the Red Line, in a bunch of local gay press, online, and in posters adorning your favorite bars, dry cleaners, bathhouses, restaurants and community based organizations...

Papa Pia!

R.O.C.K. on the C.T.A. goes guido on its Hunky Tuesdays.
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