Tuesday, May 1, 2012

New Ad Campaign Offers Help for HIV-Positive Pregnant Women

As Mother’s Day Approaches, “None Born Positive” Campaign Puts Spotlight on Resources, Support for HIV-Positive Pregnant Women

Public education initiative features radio public service announcements, ads on bus shelters, Chicago Transit Authority trains and buses
CHICAGO – Jazz had little hope when she was diagnosed as HIV-positive. She was pregnant, unstably housed and recently separated from the father of her two young children, who still depended on her for care.
But after finding stable housing and consistent medical treatment, among other support services, Jazz’s baby was born HIV-negative. If you didn’t know that was possible, you’re not alone.
That’s why the Pediatric AIDS Chicago Prevention Initiative (PACPI) has partnered with the AIDS Foundation of Chicago (AFC) and the Cause Marketing Initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University to launch a public education initiative called “None Born Positive.” See ads here
Across Chicago, starting April 30, 2012, you will begin to see public transit and bus shelter ads (like the one pictured right) that encourage people to know their HIV status and to call PACPI if they’re HIV-positive and pregnant (or considering pregnancy).
“It's so important for women to realize why knowing their status is critical. Everyone should get tested and know their status — not just pregnant women who can prevent the transmission of HIV to their infants,” said Anne Statton, executive director of PACPI. “Do it for your own mother, in honor of Mother’s Day (Sunday, May 13).”

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