Friday, July 22, 2011

Start Rhymin’, Stop AIDS !

via Start Rhymin', Stop AIDS, By Louis Ortiz

[ Tapping on the shoulder of one of LifeLube's supporters, I will like to applaud this  awareness campaign in Philadelphia for their  creative work and congrads to the man behind this vision. This is truly a HIV/AIDS movement that is worth talking about! Keep it going!]

It has long been said that where there is rhyme, there is reason. This is my motivation in developing a new way to deliver this message to the masses – YOUR WORDS CAN CHANGE THE WORLD!

As a person who was literally raised in the HIV non-profit world of Philadelphia, I have heard and been a part of almost every prevention campaign that has been developed over the last 20 years. Some were affected, some reinforced shame and doubt and some were just downright terrible. But join me in celebrating the efforts, none the less. J Clap. Clap. Clap. What most of the campaigns did not incorporate, was the voice of the young people. We have been reminded over and over just how powerful young people are. So after being reminded for the 100th time, it finally hit me “create something that puts the voice of the young people in the forefront!” this is how Start Rhymin’, Stop AIDS was born.

Earlier this spring, I traveled through-out the city of Philadelphia recording some of the dopest young spoken word artist who wanted to share their stories. Artists who wanted to give HIV/AIDS an emotional dimension. Give the voices of the people a rhyme and a reason.

Start Rhymin’, Stop AIDS was created remind us, each other and the world that it is with our words that we change the way people hear, see and experience the world. And if we can do that – then we have changed the word! Start Rhymin’, Stop AIDS is a movement. Because after all, with every movement, there is a rhyme. Yup!

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