We LOVE the gawjuss "I Love My Boo" campaign. The images of loving/caring gay boy-next-door/on the block couples - sans the ubiquitous nipple pony, gleaming 8-pack, pornstrosity look - is so refreshing and so needed. Eye candy is nice, love it, okay, but is that all there is? Really? Is our only value as gay men in how little body fat we have and how bubbly our booties are?
The campaign images send a powerful message to those who would demean us and worse - and there are plenty, hello. Besides the haters, we need to see ourselves represented in ways that demonstrate our love and commitment to one another - which can happen in the context of a couple as well as single men and their friends and families. We all got a boo, whether we're banging each other or not.
Frankly, we are sick and tired tired tired, and OVER the worn out and false meme that "all gay men are dogs" and we're all selfish, irresponsible, and incapable of loving anyone or anything outside the image we see in the mirror.
Blech.
Bravo to GMHC for this great work.
The campaign kicks off Monday, October 4th on the New York City MTA subway system with ads in 1,000 trains and on 150 platforms. There is a rally that day at Christopher Street Park (7th Ave & Christopher St) - so show up if you are in NYC, eh?
Check out their FB page. And make an "I Love My Boo" image your profile pic in support of the campaign. You should also post a pic of you and your boo. Do it.
Lovin the boo!
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