Tuesday, August 4, 2009

Swedish Gay Pride Highlights the Stinkiness of Heteronormativity

[click to enlarge - yes, that's piles of poo on the dinner table. who speaks swedish?]

via Carnal Nation

Gay Pride in Stockholm, Sweden was held from July 27 through August 2. Tens of thousands of revelers hit the rainbow-flag-festooned streets of the Swedish capital, including active-duty soldiers in the Swedish military appearing in their uniforms (they can 'tell' if they want to, but nobody really cares). What made this year's event so interesting was its theme: hetero. The organizers decided to highlight heteronormative culture and its implications for members of the LGBT community.

What is heteronormative culture? It is the automatic assumption, often unconscious, that everyone is heterosexual. As the Stockholm Pride website states, "Heteronormativity creates expectations about how a person should behave and be interpreted regarding gender and sexuality. Its limitations can cause the individual to enter a self conflict. More often than others, [LGBT] people must ask themselves whether they should adapt to the norm or break it. It is emotionally costly to always have to make such conciderations [sic]." How heteronormative are you? Well, Stockholm Pride even created a Twitter game to help you find out. The Swedes think heteronormativity stinks, which explains the "interesting" national ad campaign (one example pictured right).

National ad campaign? Yes, Sweden, which grants gays the right to marry among many other legal protections, is so open about sexuality that Pride is advertised nationally, including on television. That's a lot to celebrate. Also watch the festivities, too.

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