by David Ernesto Munar, via Huffington Post
With much fanfare, federal officials recently unveiled a five-year, $45 million media blitz designed to educate the nation about the persistent nature of HIV/AIDS in the U.S.
The centerpiece of the campaign is a new website, NineAndaHalfMinutes.org, designed to dramatize the federal figures that someone becomes HIV-infected each 9 ½ minutes--a rate that accelerated by 3 ½ minutes since the statistic was last calculated.
For nearly two decades, there was a new HIV infection every 13 minutes, a statistic that tragically inspired no widespread alarm.
Funny what a difference 3 ½ minutes can bring.