NoLOLinHIV is a multimedia campaign designed by youth, for youth to fight the growing HIV/AIDS epidemic in the United States.
This full blown multimedia campaign was created as a wake up call to youths to get serious about HIV/AIDS prevention. Elements of the campaign include a video spot, website, print adverts and a text messaging system. It's our hope that we help educate as many youth as possible in revolutionary new ways.
The campaign's video spot will be made available to local AIDS Service Organizations (ASO) and cable systems across the country as an educational and informational Public Service Announcement (PSA).
The web portion of the campaign will be a tool for ASOs and other HIV/AIDS advocates to pull valuable information from.
The print ad side is geared to bulletin boards placed in high-traffic public areas.
Finally the text message service will be available to anyone with a cell phone capable of receiving and sending text messages.
The end result of NoLOLinHIV is to target the youth audience and spread the message of HIV/AIDS in a unique and powerful manner.
NoLOLinHIV is geared to teach young people how to leverage the technology they are using on a daily basis and to engage their peers to disseminate vital HIV/AIDS educational messages in a multi-platform, social advocacy way.
This full blown multimedia campaign was created as a wake up call to youths to get serious about HIV/AIDS prevention. Elements of the campaign include a video spot, website, print adverts and a text messaging system. It's our hope that we help educate as many youth as possible in revolutionary new ways.
The campaign's video spot will be made available to local AIDS Service Organizations (ASO) and cable systems across the country as an educational and informational Public Service Announcement (PSA).
The web portion of the campaign will be a tool for ASOs and other HIV/AIDS advocates to pull valuable information from.
The print ad side is geared to bulletin boards placed in high-traffic public areas.
Finally the text message service will be available to anyone with a cell phone capable of receiving and sending text messages.
The end result of NoLOLinHIV is to target the youth audience and spread the message of HIV/AIDS in a unique and powerful manner.
NoLOLinHIV is geared to teach young people how to leverage the technology they are using on a daily basis and to engage their peers to disseminate vital HIV/AIDS educational messages in a multi-platform, social advocacy way.
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