Media HO - LifeLube's new campaign gets some

Ad campaign on public transit celebrates gay men's health

via Medill Reports, by Meg Martin

Asking just one question - “How are you healthy?” is purposely ambiguous, according to Beau Gratzer, director of HIV and STD prevention at Howard Brown Health Center. “They are intended to be reflective,” he said. “We’ve found that if we go out with a directive message that says ‘This is what you need to do to be healthy,’ people generally don’t respond to that.”

Read the whole item.