Sunday, March 1, 2009

How are you healthy?

LifeLube wants to know... is launching a social marketing campaign directed to Chicago gay men called “How are you healthy?”

We are interested in hearing about the many ways gay men in Chicago keep themselves healthy. Maybe it’s all about eating grains and taking vitamins. Or meditating every day. Or riding your bike instead of driving. Or getting tested regularly for sexually transmitted diseases. Or having a glass of red wine with dinner. Or using substances in moderation. Or kicking the cigarette habit. You see where we are going… Each of us does all kinds of things to keep ourselves going – it’s called the survival instinct!

LifeLube would like to share these tips and activities on our blog. We are looking to hear from guys from all backgrounds, HIV+ and HIV-, all ages, all races, from every corner.

All we ask is that you send us your picture, and a short paragraph about one way in which you keep yourself healthy. We will run the your picture, your name, and your paragraph on the blog.

You can send that info to

Please consider our offer, and forward this to anyone you think might be interested...and interesting!

"How are you healthy?" is set to launch this coming week. Look for it to roll out in the gay press, online, in retail and bar establishments, community based organizations, health clinics, and on the CTA.

1 comment:

  1. What a GREAT idea for a campaign!

    I can't wait to see what comes up.


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