Matt Palazzolo, 23, a self-described “video artist-actor turned gay activist,” founded one group, Equal Roots Coalition, with a group of friends about 10 days ago. “I’d been focused on other things in my life,” Mr. Palazzolo said. “Then Nov. 4 happened, and it woke me up.”
Often young and politically inexperienced, the new campaigners include an unlikely set of leaders, among them a San Francisco chess teacher, a search-engine marketer from Seattle and a former contestant on “American Gladiators,” who jokingly suggested that he had become involved in the movement as a way of making up for his poor performance on the show.
“We’re a gay couple in West Hollywood, neither of us involved in activism, but we just wanted to help,” said Sean Hetherington, 30, a stand-up comic who was the first openly gay contestant ever to do battle, however briefly, in the Gladiator Arena. “And we were amazed at what happened.”
Mr. Hetherington and his companion were among several people surprised by the strength of positive reaction after starting Web sites geared toward a demonstration planned for Wednesday, “Day Without a Gay.” Its organizers are asking gay rights supporters to avoid going to work by “calling in gay” and volunteering in the movement instead.
Many grass-roots leaders say the emergence of new faces, and acceptance of tactics that are more confrontational, amount to an implicit rejection of the measured approach of established gay rights groups, a course that, some gay men and lesbians maintain, allowed passage of the ban, Proposition 8.
“I think we are demanding as a community that we democratize our processes and ensure we all have a voice,” said Molly McKay, media director of the volunteer group Marriage Equality USA. “Because we are not a campaign. We are a movement.”
The executive director of the National Center for Lesbian Rights, Kate Kendell, a member of the No on 8 campaign’s executive committee, said the criticism was understood.
“Even from my vantage point, I would have a wish list of things I would have done differently,” Ms. Kendell said, adding that she would have preferred “to give our community a greater level of engagement.”
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