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Signs of the Times: Hallmark Introduces Gay Marriage Cards

Now that more than 1,000 newspapers across the nation accept wedding announcements from same-sex couples, it only seems right that Hallmark should make a card specifically celebrating that happy occasion.

And they have, prompting a boycott by one of the country's most prolific anti-gay lobbying groups (more on that below).

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal gay marriage.

"It's our goal to be as relevant as possible to as many people as we can," Hallmark spokeswoman Sarah Gronberg Kolell told the Associated Press.

It's not just an attempt to stay relevant, though. By not speaking directly to gay unions with their cards, the company was missing out on an ever-growing piece of the gay marriage pie, an industry that continues to boom.

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