How Steve Cruz Rolls

Raging Stallion named him their 2008 Raging Stallion Man of the Year, calling him the "perfect slut pig porn star" And now Steve Cruz has taken time out from his "busy pants dropping schedule" to launch How I Roll.

He enlisted the help of the STOP AIDS Project of San Francisco to provide useful information to guys so they can make informed decisions in their own sex lives. The goal of the site and campaign is to create a conversation that will help stop the spread of HIV and STDs, and to keep negative men negative.

"I wanted to make a difference. With sales of bareback movies on the rise I became concerned that maybe our attitudes toward condom use were becoming too relaxed." Says Steve, "supporters of a bareback industry would say let adults decide for themselves how to behave. And I'd totally agree ... but don't stop there! How can you make informed decisions without the facts?"

Steve built and maintains the site by himself. Up to this point all of his efforts are supported by donations from his fans earned through online auctions of his autographed DVDs and used clothing. "It's a humble start, but I am moved by the fact that my fans are what is keeping this alive. Because of them I am able to afford my first series of print ads."

Moral of the story - we wanna roll with Steve!