MeNotMeth Launches in CA
California is spending $11 million to discourage use of the drug, which increases the risk of spreading HIV.By Mary EngelLos Angeles Times Staff WriterMarch 14, 2008California drug officials launched an $11-million barrage of billboards, bus wraps, cable TV ads and a website Thursday aimed at discouraging gay men from using methamphetamine, an illegal stimulant linked to risky sexual behavior and the spread of HIV.
The drug, commonly known as "crystal" or "tina," has been a popular party drug in gay circles since the 1990s. A statewide survey, also released Thursday, found that crystal meth use was 11 times more common among gay men than in the California population overall. Fifty-five percent of 549 gay and bisexual men surveyed said they had used the drug, compared with 5% of the general population.
Mike Rizzo, manager of the Los Angeles Gay & Lesbian Center's crystal meth recovery services, praised the state's campaign, especially the website videos of real people relaying the consequences of using crystal meth. Not only will they appeal to young people, he said, but they portrayed meth use in a way that "is real and relatable and not easily dismissed as being overly alarmist."
Read the rest in the LA Times.
What's YOUR OPINION of this new campaign? Effective? Alarmist? Real or BS?
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