How are you healthy?

"How are you healthy?" is the holistic gay and bi men's health social marketing campaign from Project CRYSP, launched in March 2009. It is one of the first, if not THE first, social marketing campaigns in Chicago to take an assets-based approach to gay/bi men's health.

The campaign was nominated in 2009 for a GLAAD Media Award In Advertising. Press related to the GLAAD nomination:

• Chicago’s “How are you healthy?” Campaign nominated for GLAAD Award
• Chicago Ad Nominated for GLAAD Award
• Local Campaign Nominated for GLAAD Award

 

The ultimate goal of the campaign is to encourage healthy living - highlight the accessibility of healthy living, encourage gay/bi men to assess how they are living healthily, maintain and increase their efforts to do so, and talk about healthy living with each other.

The campaign invites gay and bi men - and allies - to share their methods for staying healthy on the LifeLube blog.

New posts answering the question "How are you healthy?" are featured frequently.

How are you healthy?
Join in the conversation.
Tell us HERE. Send a pic to the same place.
And we'll blog it, right here.